Julia Santos, head of global business optimisation for the Johnson & Johnson Group, explains to Barbara Njau why outsourcing is essential to the company’s business strategy.

As the global economic balance of power shifts from west to east, international financial centres in Asia are growing in prominence at the expense of their developed world counterparts. But is this shift a permanent one?

With the country's FDI inflows decreasing in 2011, Guatemala is looking to target the business processing outsourcing sector in 2012.

As the BRIC countries – Brazil, Russia, India and China – realise the decade-old prediction that they would become economic superpowers, attention now turns to the global economies that will follow them.

As their numbers continue to increase, investment promotion agencies across the globe are seeking new and ever more complex strategies, incorporating social media, competitive intelligence and location branding, in a bid to secure new investments in their countries.